This is an image of the APLS training flier

Registration for "Understanding Community Audiences and Developing & Delivering Effective Messages" is now open. Visit to register.

Each of the three trainings will run from 9 a.m. to 3:30 p.m., and lunch will be provided. Register by Sept. 17 to reserve your seat.

About the training

Libraries that effectively communicate their value to the community — especially about the outcomes of their programs and services in the lives of their users — see a dramatic increase in library use and perceived value. 

Learn the strategies behind creating engaging messages and communicating to the public. Discuss how to understand and build data around audiences, how to use a “Tully Message Box”, the benefits of 27-9-3 message formats, message structures and outlines, how to test messaging, and how to create messages that tell stories of impact. Learn to anticipate questions from under informed audiences and how to understand sources of opposition.

The training will be presented by John Chrastka and Patrick "PC" Sweeney.